The ePrivacy Directive is a European legislation dedicated to the protection of the privacy of electronic communications. It complements the general data protection regulation by imposing strict rules on the use of cookies, network security, direct marketing, and geolocation.
Complying not only ensures adherence to legal obligations (e.g., cookie consent, marketing opt-in) but also helps maintain user trust, avoid sanctions from authorities (such as the CNIL), and mitigate reputational risks associated with practices perceived as intrusive.
With the GDPR, the two go hand in hand — ignoring the ePrivacy directive risks incomplete compliance, particularly on websites, apps, and marketing campaigns. In addition to avoiding penalties, you enhance the security of your information while boosting your image in a rapidly growing digital world.
In just a few clicks, Dastra identifies all the cookies present on your site and provides you with a real-time overview of the services to associate with your widget. With this scanning tool, you optimize the time spent creating your widget.
View moreTo make your task easier, Dastra automatically identifies your services and offers a library to efficiently categorize the cookies present on your site. This way, you save even more time in creating your widget.
Depending on the level of customization chosen and the default text provided, you can adjust the colors, texts, location, and languages of your consent widget according to your graphic charter. Generate the HTML and JavaScript code, integrate it into Google Tag Manager. Manage a different user experience based on the legislation of the visitor's region.
For legal reasons, you want to keep a record of consents and identify the accepted or rejected cookies according to the pseudonymized ID of the visitor. With Dastra, you can export all consent evidence and statistics, and save them as needed to protect yourself against risks.
The reporting dashboard will allow you to track the number of anonymous visitors who have given their consent for cookies.
The ePrivacy Directive 2002/58/EC, amended in 2009, often referred to as the "Privacy and Electronic Communications Directive", is an initiative of the European Commission aimed at ensuring the confidentiality of communications and protecting users against certain intrusive practices in the digital realm. It is transposed differently in each Member State (in France, through the Data Protection Act, particularly regarding cookies and direct marketing).
A cookie banner is essential as soon as you store or access information on a user's device, regardless of the technology used. As soon as non-essential trackers are used — such as those for targeted advertising, audience measurement with identifiable data, or personalization — you must inform the user and obtain their prior consent.
Cookies can be classified into several categories:
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